Adam Fish | Art & Design

Campbell Leads Campaign Celebration

An ambitious five-year campaign raised funds for student scholarships, campus-wide projects and long-needed student union facility

The Campbell Leads campaign — the ambitious fundraising effort created to benefit student scholarships, the Fund for Campbell and the campus-transforming Oscar N. Harris Student Union — far exceeded its original $75 million goal by raising $105.7 million over a five-year period.

Campbell Leads was among the first initiatives set forth by President J. Bradley Creed when he took office on July 1, 2015. Launched one year later, the campaign hit its original mark in November 2020, and the goal was extended to $100 million in 2021. More than 61,000 gifts were made from Campbell University alumni and friends — 25 gifts exceeded $1 million, and nearly 500 major gifts of $25,000 or more were made.

All 10 academic units benefited from the campaign through academic initiatives, enhancements in scholarships and innovative new facilities. Campbell Leads highlights include:

$44.6 million in endowed and direct aid scholarship funds to support Campbell students in perpetuity.

$25 million toward the construction of the new Oscar N. Harris Student Union.

$35 million toward other University projects, including the Fund for Campbell, community-based initiatives, research, and other capital gifts.

Designs needed for the event:

• Save the Date

• Invitation with return card

• Student Expo Signage

• Program

• Digital slideshow

• Thank you cards

• Thank you signage

Program for the event

Orientation

Campbell University holds multiple orientation events throughout the year. COVID greatly impacted the previous weekend-long, fun-filled events; therefore, the design needs diminished. Shown below are the most recent orientation designs.

Designs needed for the event:

• Orientation Booklet

• T-shirt design

• Signage

Generic event signage intended to be reused for other Admissions events.

Shirt design requested by Admissions.

Family Weekend

Family Weekend is a time for families to immerse themselves in the Campbell experience that their student enjoys all year — to walk the grounds, go to the games, see the academic and fine arts achievements and to show school spirit. Kids and grandparents also attend.

Designs needed for the event:

• Logo

• Banner

• Schedule

• Digital screen graphics

• Social media graphics

• Printed Posters